Brand Manager

Job Details


Position : Brand Manager
Posting : 3 Posts
Department : Abbott Business Unit
Location : Yangon

Position Requirements

 

Primary Function / Primary Goals / Objectives:

Lead assigned projects, track performance and periodically report to supervisor. Provide commentaries, recommendations and corrective action plans if necessary, to achieve business goals.

Support and co-lead brand plan to achieve business objectives.

Flawless execution according to company direction in your area of responsibility.

JOB SPECIFICATIONS:

  • Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.
  • Strong sales and marketing track record.
  • Sound understanding or qualifications in marketing related principles.
  • Good knowledge of computer-based programs
  • Excellent in English

Major Responsibilities:

Marketing

  • Prepare and develop marketing objectives, strategies, advertising and promotion and ensure flawless execution.
  • Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner.
  • Develop ETH and Consumer materials that align with brand objective.
  • Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.
  • Co-lead digital plan and CRM projects to achieve brand objectives.

Execution

  • Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
  • Achieve sales, margin and market share annual goals for the assigned products.
  • Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
  • Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
  • Review complaints and suggestions relating to assigned products.
  • Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
  • Manage A&P and ensure the budget is spent per agreed plan.
  • Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.

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